Matrixx Pictures, Inc. was a platinum winner of the Hermes Creative Awards for the interactive campaign created for Schlotzsky’s Deli.
About the Hermes Creative Awards:
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.
About Schlotzsky’s Big League Clubz campaign:
The goal of this campaign was to spread the word about Schlotzsky’s three new “Big League Clubz” sandwiches – Ham ‘n Turkey, Chick ‘n Turkey, Beef ‘n Bacon – by developing and launching a microsite centered around the sandwiches and an accompanying sweepstakes to win a trip for two to St. Louis, Missouri and a UGC contest to win a personalized mini-bat. The campaign also included a baseball advergame to earn more entries into the sweepstakes as well as a downloadable widget to bring baseball scores and standings to your desktop.
As Associate Producer for Matrixx, I assisted in the development and execution of our social media strategy and monitored the campaign activity and resulting e-mail opt-ins in order to properly allocate our budget and resources to drive the traffic needed. Social seeding efforts included outreaching to baseball bloggers to get campaign coverage, as well as Myspace, Facebook and Twitter promotion.
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